A new animation produced by the Policy and International Health Directorate, a World Health Organization (WHO) Collaborating Centre at Public Health Wales explains the concept of the Wellbeing Economy and its approach and application in Wales, in an easy to understand format. 

Wellbeing economies focus on people and planet over profit and help to develop prosperous, fairer, healthy communities and societies as well as promote trust in governments and public service.  They deliver sustainable, more equitable and effective policies, financing, and practices through wide public, private and civic engagement, co-production, and joint action. 

The wellbeing economy works by investing to produce human, social, environmental, and economic wellbeing capital.  

In Wales, the wellbeing economy approach is linked to the Wellbeing of Future Generations (Wales) Act 2015, which redefines the goals of economic development in order to prioritise the wellbeing of the population. 

The Welsh NHS is a key economic sector contributing to the shift to a wellbeing economy in Wales, driving the local economy through local procurement, income generation and employment. Public Health Wales is working closely with the WHO, Welsh Government and Health Boards across Wales to inform decision-making and spending prioritisation, generating and mobilising evidence, best practice, and international expertise, and developing innovative tools and approaches. 

Further information