Governments across the UK are exploring whether they should take further policy action to reduce tobacco use by mandating a variety of positive quit themed information messages and advice (also called pack inserts) inside tobacco packets to help more smokers quit.

The Office for Health Improvement and Disparities is leading this consultation on behalf of the UK government and the devolved administrations in the UK.

This consultation is seeking the views of interested people, businesses and organisations on this policy initiative.

Closing date: 10 October 2023