With the school holidays now in full swing, Visit Wales has joined with AdventureSmart Wales to launch a campaign to show people how to enjoy Wales’ outdoors safely over the weeks ahead.

As people venture out to explore Wales, landscapes and coasts this summer, the Addo (to promise) campaign asks people to plan ahead and prepare for every new adventure.

The campaign which involves targeted promotion on social media, digital radio and spotify will show that a moment of thought before venturing out can lead to a positive and safe experience.

By asking three simple, quick questions people can ensure their own safety as well as others:

• Do I have the knowledge and skills for the day?
• Do I know what the weather will be like?
• Do I have the right clothing and kit for the activity and conditions?

People are urged to take note of local safety signs and advice such as choosing to swim on lifeguarded beaches and swimming between the red and yellow flags. By planning ahead and being prepared, people can have fun and be safe this summer.