Time to Change Wales’ central aim is to challenge and change negative attitudes and behaviours towards mental ill health. The programme concentrates on four key areas: partnerships; employers and the workplace; health and social care; and social marketing. The campaign is delivered by a partnership of two leading Welsh charities; Mind Cymru and Adferiad Recovery.

The new phase of work will have particular focus on working with Black, Asian and Minority Ethnic communities and employers in areas of poverty and deprivation. In previous years the programme has focused on increasing engagement with men through the Talking Is A Lifeline campaign and increasing the number of Welsh speakers involved.

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