Every child in Wales deserves the best start in life.  To help families feel confident and supported, Public Health Wales, on behalf of Welsh Government, created a complete, evidence-based set of four resources for parents covering the early years. At our recent webinar we heard how using these resources within programmes and services and offering them to families, helps to create a consistent, trusted parenting offer across Wales.  This helps to reduce misinformation, strengthen key messages, and improve outcomes, while aligning with national strategies.