The benefits of giving up smoking are being highlighted in a new Public Health Wales campaign, aiming to help people make 2026 the year they quit smoking for good.

As the new year rolls in, many people reflect on positive changes, making it the perfect moment to break free from smoking. Break Its Hold focuses on the real-life challenges smokers face—whether it’s stress at work, carving out “me time,” or improving quality of life. The campaign offers practical support through Help Me Quit’s free, expert-led smoking cessation services.

Most smokers want to quit, and many make attempts on their own each year. But evidence shows that using structured NHS support significantly increases the chances of success. Help Me Quit offers free, expert-led advice, tailored to their needs, at a time and place that suits them—plus FREE Nicotine Replacement Therapy (NRT) or other stop-smoking medication.

Quitting smoking doesn’t just benefit health—it can transform a person’s finances. With the average cost of a pack of 20 cigarettes now £16.45, someone smoking a pack a day spends over £115 a week, that’s around £6000 a year —money that could be saved or spent on things that truly matter.

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