#TimeTogether campaign to inspire teenage girls and mums to reconnect by getting active

The COVID-19 pandemic has seen a reduction in activity levels for both teenage girls and their mum’s while time spent online has soared. #TimeTogether aims to encourage and inspire teenage girls and their mums/mother figures to reconnect and get active together.

New research from Women in Sport reveals 89% of girls believe that being physically active is important for feeling good about themselves but over half of girls (55%) have lost confidence in their sporting ability since lockdowns began.

Throughout the month of October, #TimeTogether celebrates how being active together makes daughters and mums/mother figures feel happier, stronger and healthier. The campaign inspires daughters and mums to discover a new way of being active and spending time together such as dancing, walking, climbing and swimming together.

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