Behavioural science is the scientific study of behaviour – what enables it, what prevents it, and how best to elicit and maintain it.  A behaviour is anything we do in response to an internal or external event; behaviour can often be confused with attitudes, emotions, intentions, influences, and outcomes. An intention is something that we aim or plan to do; intending to do something does not mean that we will actually do it. Attitudes, beliefs, emotions, knowledge and skills, people around us, and our physical environment are all factors that can influence our behaviour.  Outcomes are the end goal or desired impact that we want to achieve.

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Developing Behaviourally Informed Communications

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