Eat Them to Defeat them returns for its sixth year, to make veg fun, improve diets and increase children’s intake of vegetables by chomping away.

The theme of this year’s campaign ‘The Big Chomp’ is calling on children to defeat veg one bite at a time and boost vegetable intake through a schools’ programme and advertising campaign.

The award-winning campaign comes from Veg Power, ITV, Channel 4 and Sky Media and is being supported by Welsh Government who is funding a bilingual school programme for all primary schools across Wales, reaching over 262,000 children.

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